#KloutChat for brands

For this month’s #KloutChat we will be focusing on how brands can use Klout. We will talk about engaging influencers, Klout Perks and more. If you’re a brand or agency interested in learning more about Klout, anyone who’s received a Klout Perk (or would like to), or a small business trying to understand influence online please join us tomorrow! For background, check our our Klout Perks 101 blog post as well as our beginner’s guide to Klout!

#KloutChat for Brands

Wednesday, July 6th at 3PM PT / 6PM EST

Do you have any questions you want to make sure we address? Email megan@klout.com and I’ll try to add them into our agenda! #KloutChat is a regular event on the first Wednesday of every month.

If you’re unfamiliar with Twitter chats, check out the article “What is a Twitter Tweet Chat?

Advertisements

Top 10 Influencers on Beer

The 4th of July holiday weekend is not only a celebration of US independence, it is also one of the biggest weekends for barbecues and, let’s be honest, beer. So when you’re choosing the beer for your get-together, we want to make sure you know who to ask for advice. We’re pleased to present the top 10 influencers on the topic of beer.

We found these influencers by looking at the action they’re driving specifically on beer and related topics. When these influencers share their opinions on beer their content get shared, responded to, and spread throughout many networks.

Without further ado…











So an extra congratulations to our top 10 and a happy holiday to everyone else!


Top 10 Women with Klout

Although the top influencer on Klout is a guy (@JustinBieber), many of the top influencers are female and doing an amazing job creating content and engaging on the social web. We put together a list of the top 10 women with Klout. You’ll notice they are all real life celebrities, which fits given the incredible amounts of engagement they receive. Looks like it’s time to officially crown Lady Gaga the queen of Klout!











In the future we’d love to highlight female influencers in various categories so we can see some of the ladies in tech, business, and more.


Win a Ticket to Social: IRL with Peter Shankman

We’re excited to be working with Social: IRL to give away two tickets to a special boot camp event with Peter Shankman. The event is July 19th in Lawrence, KS and focus on relationships with customers in the age of social media. Peter Shankman is known for founding HARO (Help a Reporter Out) as well as an author and marketing expert.

We know students and job seekers may not be able to afford the ticket price so we’re offering two free tickets. This is an amazing opportunity to learn from a marketing rockstar.

To apply for one of the two complimentary registrations, applicants should describe in 500 words or less what they would hope to learn from Peter and how they feel using social media can impact their future career opportunities. Apply on Social: IRL’s online contact form. Make sure to include full name, email, contact phone number, and Twitter user name (if applicable).

Entries must be received by end of day Monday, July 11. Individuals selected to receive the complimentary registrations will be contacted Wednesday, July 13, and will need to be available to attend the Social: IRL event on Tuesday, July 19. Winners will each receive a complimentary event registration. They will be responsible for their own travel and accommodation arrangements and expenses. Registrations are nontransferable. No cash substitutions.

If you’re not a student or job seeker you can sill use discount code IRLKLOUT to receive a discount registration rate. Enjoy!


A Beginner's Guide to Klout

So what is Klout and why does it matter? Klout measures influence across the social web. We assign a Klout Score from 1 to 100 based on your ability to drive action. We also find your most influential topics, your influencers, who you influence, as well as other stats surrounding your influence. Think of it as a social credit score that will increasingly impact your life.

How do we Score? We believe influence is the ability to drive action. We are not focused on follower or friend count but instead look at social actions such as Retweets, @messages, likes, and comments. If you have a lot of highly influential people engaging with you on a regular basis you will have a high Score. We score based on Twitter and Facebook (more networks coming soon) Learn more.

How can I use Klout as an individual?

  • Benchmark your own success: Note as your own (or your business’s) Klout Score goes up or down. If there’s a dramatic change that indicates something you’re doing is working (or not). You can also check out our tips for increasing your Score.
  • Get Klout Perks: If you’re registered for Klout you’re eligible to receive Perks such as early access to products or exclusive events. We’ll notify you when you’ve received a Perk. Learn More.
  • Recognize people who influence you: We recently introduced the ability to +K (give Klout) to people on the topics they have influence you on. This is a powerful way to thank the people in your network. Learn more.
  • Find out who you influence: Your Klout profile shows you who you influence and how many people are in your True Reach. This can help you understand if your message is reaching your audience and who is really listening.

How can I use Klout as a business or application?

  • Engage with influencers: Businesses can use Klout Perks to connect with top influencers in a given topic and offer them the chance to try your product. Learn more.
  • Know who to connect to: Look at the Klout Scores of the people in your community to find out how to most effectively use your time. Those with high Klout Scores have the ability to impact a large audience. You can use tools like Hootsuite, Cotweet, Seesmic, or even Klout Chrome and Firefox Twitter extensions to help you do this. Look not just at Klout Score but at their topics of influence and who influences them to understand what they care about.
  • Use Klout data: If you’re an application looking to integrate Klout data we have an API you can use. Learn more.

What’s the story on the company itself?

We’re a startup in San Francisco, founded by Joe Fernandez and Binh Tran in 2008. We’re VC funded and we have about 40 employees. We believe everyone has influence and our mission is to help people understand and grow that influence. And, yes, we do check our own Klout Scores. Learn more.

Let us know if you have any other questions. Thanks!


Measuring Influence #kloutchat with Joe Fernandez

For this month’s #KloutChat our CEO and Co-Founder, Joe Fernandez (@joefernandez) will be joining us to talk about measuring influence. We’ll talk about what influence is (and ask for your opinion), what measurable indicators of influence are, and talk about how Klout measures influence. We’ll also be asking your for your thoughts on what indicators of influence you’d like to see in Klout.

Measuring Influence #KloutChat

w/ @JoeFernandez

Wednesday, June 1st at 3PM PT / 6PM EST

What questions would you like to ask Joe? Let us know in advance and we’ll do our best to work them into the chat!

If you’re unfamiliar with Twitter chats, check out the article “What is a Twitter Tweet Chat?


Does Your Office have Klout?

Who in your office has the most Klout? We’ve heard stories of offices having friendly Klout competitions where the highest score gets to choose lunch or perhaps just gets bragging rights. We occasionally partake in such competitions ourselves and wanted to make it easy for people to track their friends or coworkers in one place.

Our new lists feature on your dashboard and profile lets you track this easily. Just add the usernames of your competition, whether it be the whole office or your team and get started! You can add up to 10 people to any given list (we may increase this in the future). You can see part of Klout’s leaderboard below (looks like it’s my turn to choose lunch).

So who has the most Klout at your company? Create your own lists and let us know who’s winning!