#KloutChat for brands

For this month’s #KloutChat we will be focusing on how brands can use Klout. We will talk about engaging influencers, Klout Perks and more. If you’re a brand or agency interested in learning more about Klout, anyone who’s received a Klout Perk (or would like to), or a small business trying to understand influence online please join us tomorrow! For background, check our our Klout Perks 101 blog post as well as our beginner’s guide to Klout!

#KloutChat for Brands

Wednesday, July 6th at 3PM PT / 6PM EST

Do you have any questions you want to make sure we address? Email megan@klout.com and I’ll try to add them into our agenda! #KloutChat is a regular event on the first Wednesday of every month.

If you’re unfamiliar with Twitter chats, check out the article “What is a Twitter Tweet Chat?


Top 10 Women with Klout

Although the top influencer on Klout is a guy (@JustinBieber), many of the top influencers are female and doing an amazing job creating content and engaging on the social web. We put together a list of the top 10 women with Klout. You’ll notice they are all real life celebrities, which fits given the incredible amounts of engagement they receive. Looks like it’s time to officially crown Lady Gaga the queen of Klout!

In the future we’d love to highlight female influencers in various categories so we can see some of the ladies in tech, business, and more.

Dads with Klout

He taught you how to bike, went to your sports games as a kid, and you’re gonna celebrate him (I hope) this Sunday on Father’s Day. We wanted to share some of the top Dad voices on the social web. These guys know the good, the bad, and the ugly of fatherhood and they’re brave enough to share it on Twitter, Facebook and their blogs.

These aren’t simply the dads with the highest Klout Scores, but a range of fathers who are influencing on the subject of being a dad and parenthood.

I can’t help but give an early Father’s day shoutout to my own dad (@TimBerry), do the same for yours with hashtag #kloutdads!

We’re looking forward to hearing about all the great #kloutdads out there!

Measure Your LinkedIn Klout

As the world’s largest professional network with over 100 million members, LinkedIn is a key destination for doing business across the globe and is integrated into the fabric of the social web. Today we’re excited to launch one of our most requested features: Klout scoring for LinkedIn. Once you add LinkedIn to Klout, you’ll notice a LinkedIn logo will appear on your profile and your influence on the network will be added to your score.

As with every network we measure on Klout, we asses your ability to drive action. Similar to our Facebook and Twitter scores, we analyze who you’re influencing, how you’re influencing them and how much influence they have. Again, we’ve placed a heavy emphasis on quality not quantity – so collecting connections won’t necessarily increase a user’s score.

If you haven’t already, you can add LinkedIn from your dashboard.

Q & A:

Q: Who will have LinkedIn integrated into their profile?
A: Everyone who has connected their LinkedIn account to Klout. If you want to add your LinkedIn influence to your score, it’s available on the dashboard.

Q: How will the LinkedIn integration show up on my profile?
A. Your LinkedIn influence will be added to your score and statistics from your LinkedIn profile will appear in the score analysis section.

Q: How will connecting LinkedIn affect my score?
A: Your Klout score will be more accurate. For instance, you may not use Twitter or Facebook that much, but have a rich and engaged network of professional contacts on LinkedIn. There is no risk that your Klout will go down. In most cases users will see a score increase, even for infrequent LinkedIn users. Once you’ve connected LinkedIn your score will be updated in 72 hours or less.

Top 10 Most Influential Musicians

If one tweet from 50cent can affect the stock market, there is little doubt that social media can affect CD sales and an artist’s popularity. Nowadays, an artist joining or leaving Twitter makes headlines and effectively harnessing social media is no longer optional, but essential for new and established artists alike. We found the top ten most influential musicians/artists based on Klout to show who is the best at leveraging and engaging with their audience. Unsurprisingly, Justin Bieber is in lead along with many other young artists such as Joe Jonas and Miley Cyrus.

Check it out below: (or see a Klout list version)

So do other well-known artists compare to these social media gurus? Coldplay is an 81, MC Hammer a 74, and Dave Matthews is a 54. Clearly, being well-known is not enough to make it into the top 10. Who are your favorite artists on Twitter and do you think they’re successfully using it?

A Beginner's Guide to Klout

So what is Klout and why does it matter? Klout measures influence across the social web. We assign a Klout Score from 1 to 100 based on your ability to drive action. We also find your most influential topics, your influencers, who you influence, as well as other stats surrounding your influence. Think of it as a social credit score that will increasingly impact your life.

How do we Score? We believe influence is the ability to drive action. We are not focused on follower or friend count but instead look at social actions such as Retweets, @messages, likes, and comments. If you have a lot of highly influential people engaging with you on a regular basis you will have a high Score. We score based on Twitter and Facebook (more networks coming soon) Learn more.

How can I use Klout as an individual?

  • Benchmark your own success: Note as your own (or your business’s) Klout Score goes up or down. If there’s a dramatic change that indicates something you’re doing is working (or not). You can also check out our tips for increasing your Score.
  • Get Klout Perks: If you’re registered for Klout you’re eligible to receive Perks such as early access to products or exclusive events. We’ll notify you when you’ve received a Perk. Learn More.
  • Recognize people who influence you: We recently introduced the ability to +K (give Klout) to people on the topics they have influence you on. This is a powerful way to thank the people in your network. Learn more.
  • Find out who you influence: Your Klout profile shows you who you influence and how many people are in your True Reach. This can help you understand if your message is reaching your audience and who is really listening.

How can I use Klout as a business or application?

  • Engage with influencers: Businesses can use Klout Perks to connect with top influencers in a given topic and offer them the chance to try your product. Learn more.
  • Know who to connect to: Look at the Klout Scores of the people in your community to find out how to most effectively use your time. Those with high Klout Scores have the ability to impact a large audience. You can use tools like Hootsuite, Cotweet, Seesmic, or even Klout Chrome and Firefox Twitter extensions to help you do this. Look not just at Klout Score but at their topics of influence and who influences them to understand what they care about.
  • Use Klout data: If you’re an application looking to integrate Klout data we have an API you can use. Learn more.

What’s the story on the company itself?

We’re a startup in San Francisco, founded by Joe Fernandez and Binh Tran in 2008. We’re VC funded and we have about 40 employees. We believe everyone has influence and our mission is to help people understand and grow that influence. And, yes, we do check our own Klout Scores. Learn more.

Let us know if you have any other questions. Thanks!

Introducing +K: Your Influence is Topical

Today we’re releasing a new feature on Klout.com. We call it +K, and it’s the ability to vouch for your peers’ influence in topics.

We’re continuously improving our data collection and science models to offer the best analysis possible. Yet we recognize that not all influence is captured in the data we have, and our users need tools to properly provide feedback.

Therefore, we’re taking it to the next level with +K:

  • Give +K on topics: If a user has recently influenced you in a topic, give them +K in that topic
  • More topics: our topics model is even more accurate, and now surfaces up to 10 topics per user
  • Hide topics: You can now opt to hide your topics from public display

With the +K system, you’ll see a +K button next to all users’ topics: this is a 1-click way to let us know that this user has recently influenced you in this topic.

At Klout, we believe influence is the ability to drive action. We also believe influence is temporal — that is, you constantly need to drive action in order to remain influential in a topic. We believe the +K system stays true to those ideals.

Thanks to all our users who’ve stuck with us, provided feedback, and helped to test +K. We’re eager to hear what you think!

Q + A:

Q: Can I add my own influential topics?
A: Topics are initially generated by our algorithms. We plan to allow self-submission of topics in the near future.

Q: How does giving and receiving +K affect my topics?
A: Giving +K to others has no impact on your own topics (or Klout Score). Receiving +K will affect the ordering of topics (topics with recent +K are listed first), and the time length that these topics are displayed on your profile (receiving +K allows you to remain influential in that topic for longer).

Q: Is there a limit to how many times I can give Klout?
A: You get five +K every day, which you can give to any user in any topic. You can give +K to the same user on a given topic once every 7 days (e.g. if I give Bugs Bunny +K in carrots on Monday, I won’t be able to do it again until the following Monday).

Q: Can I remove topics?
A: Yes, you can remove topics from public display on your profile. Hovering over the topic name on your topics page will display an “x”, which will allow you to hide the topic.