Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.
Read the full press release below:
Klout Comes to Facebook: Brands and Agencies Can Now Engage Facebook Fans Based on Klout Scores
Involver App, built in SML™, allows brands and agencies to customize engagement, promotions, and offers to reward influential fans
SAN FRANCISCO – June 22, 2011 – Involver Inc., the web’s most trusted social marketing platform, and Klout, the standard for influence across the social web, today bring Klout to Facebook, giving brands a new way to engage with their most influential fans, and rewarding consumers based on their influence, as measured by Klout. Facebook has been largely devoid of the ability to filter how brands focus their attention. This integration marks the first time brands can engage with their fans on Facebook using the Klout scoring system.
Audi USA, the brand with the most actively engaged Facebook fans, has deployed the new Klout app to engage with its nearly 4 milion fans in a more customized and personalized way. Live now on Audi’s Facebook fan page, users will receive a customized brand experience, tailored to them based on their Klout score. On Audi’s Facebook page, fans who sign up to get their Klout Score will receive a custom digital Perk.
With this integration the Klout app is fully developed in Involver’s SML™, which means brands and agencies can incorporate a user’s Klout scores to dynamically change the content/interaction with the Involver platform applications. An agency or brand can create highly customized experiences across the spectrum of Klout scores, unlocking the ability to uniquely target connected influencers.
By partnering with Involver, Klout’s Facebook app is easily deployed to more than 400,000 brands and agencies using Involver’s platform. The Klout app is available as a free application and with progressivly more features enabled as a part of Involver’s Professional, Business, and Enterprise offerings with advanced features including deeper customization, and content control based on Klout scores.
How the Klout App Works
● A brand deploys the Klout App and configures it settings
● Once fan interacts with the application the brand is able to show different content based on users’ Klout scores. Like a “fan-gate” on steroids.
● Example: When a user above a certain threshhold interacts, they get access to special, unreleased content (a new trailer, product, coupon, etc.). That person is more likely to share it, and it’s more likely to catch on.
“We identified Klout as a skilled partner to help us recognize and identify our Facebook fans with followings and influence,” said Doug Clark, General Manager, Social Media & Customer Engagement, Audi of America whom is currently using the application “We currently have over 3,500,000 fans on Facebook and we see this as a great tool to help manage and work more directly with our fan base.”
“Facebook represents a huge opportunity for brands to connect with their fans and deliver a unique experience,” said Joe Fernancez, founder and CEO, Klout. “The real value for brands comes in being able to personalize and customize that experience based on specific attributes of individuals. Involver helped us make Klout scores actionable for brands and agencies on the most influential social platform out there.”
“The new Klout app is particularly exciting for us because of the deep customization and personalization around fan engagement,” said Rahim Fazal, CEO and Co-Founder, Involver. “Brands like Audi have massive followings, and the logical next step is to empower those brands and their agencies to engage with their fans in specific, highly personalized ways.”
The Klout app is now available directly from Klout and Involver.
Involver is the solution of choice for the world’s biggest brands trying to connect with customers on social networks. Over 400,000 brands and agencies — including Nike, Facebook, Cisco, and the NFL — use Involver to power their marketing efforts to a combined audience of over a billion relationships.
Involver pioneered the first social app suite on Facebook and is now leading the industry with SML (Social Markup Language), allowing front-end developers to achieve pixel-perfect application development. Involver’s Audience Management Platform acts as a marketer’s system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.
Involver is a Facebook Preferred Developer and a technology provider for Facebook’s internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA with Offices in Austin, TX and New York, NY Involver was founded in 2007 and investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at http://www.involver.com.
If you are interested in a similar integration for your fan page, please email firstname.lastname@example.org. Note that this is not a way of measuring the Klout Score of your page, but a way to engage with your fans based on their score. Thanks!
As the world’s largest professional network with over 100 million members, LinkedIn is a key destination for doing business across the globe and is integrated into the fabric of the social web. Today we’re excited to launch one of our most requested features: Klout scoring for LinkedIn. Once you add LinkedIn to Klout, you’ll notice a LinkedIn logo will appear on your profile and your influence on the network will be added to your score.
As with every network we measure on Klout, we asses your ability to drive action. Similar to our Facebook and Twitter scores, we analyze who you’re influencing, how you’re influencing them and how much influence they have. Again, we’ve placed a heavy emphasis on quality not quantity – so collecting connections won’t necessarily increase a user’s score.
If you haven’t already, you can add LinkedIn from your dashboard.
Q & A:
Q: Who will have LinkedIn integrated into their profile?
A: Everyone who has connected their LinkedIn account to Klout. If you want to add your LinkedIn influence to your score, it’s available on the dashboard.
Q: How will the LinkedIn integration show up on my profile?
A. Your LinkedIn influence will be added to your score and statistics from your LinkedIn profile will appear in the score analysis section.
Q: How will connecting LinkedIn affect my score?
A: Your Klout score will be more accurate. For instance, you may not use Twitter or Facebook that much, but have a rich and engaged network of professional contacts on LinkedIn. There is no risk that your Klout will go down. In most cases users will see a score increase, even for infrequent LinkedIn users. Once you’ve connected LinkedIn your score will be updated in 72 hours or less.
About.me allows people to create a custom profile to act as their online hub. As the emerging standard for influence, Klout is a natural fit for about.me users who are looking to understand and grow their influence. About.me helps over 750,000 users express their identity and Klout gives them the tools and understanding they need to promote it.
With this new integration, about.me users can now access their Klout stats in the “More Data” tab when logged into about.me. You can expect about.me will have even more interesting Klout integrations in the future.
If you have yet to check it out, head to about.me to create a profile.
Do you use about.me? How else would you like to see Klout integrated with them?
Today we’re releasing a new feature on Klout.com. We call it +K, and it’s the ability to vouch for your peers’ influence in topics.
We’re continuously improving our data collection and science models to offer the best analysis possible. Yet we recognize that not all influence is captured in the data we have, and our users need tools to properly provide feedback.
Therefore, we’re taking it to the next level with +K:
Give +K on topics: If a user has recently influenced you in a topic, give them +K in that topic
More topics: our topics model is even more accurate, and now surfaces up to 10 topics per user
Hide topics: You can now opt to hide your topics from public display
With the +K system, you’ll see a +K button next to all users’ topics: this is a 1-click way to let us know that this user has recently influenced you in this topic.
At Klout, we believe influence is the ability to drive action. We also believe influence is temporal — that is, you constantly need to drive action in order to remain influential in a topic. We believe the +K system stays true to those ideals.
Thanks to all our users who’ve stuck with us, provided feedback, and helped to test +K. We’re eager to hear what you think!
Q + A:
Q: Can I add my own influential topics?
A: Topics are initially generated by our algorithms. We plan to allow self-submission of topics in the near future.
Q: How does giving and receiving +K affect my topics?
A: Giving +K to others has no impact on your own topics (or Klout Score). Receiving +K will affect the ordering of topics (topics with recent +K are listed first), and the time length that these topics are displayed on your profile (receiving +K allows you to remain influential in that topic for longer).
Q: Is there a limit to how many times I can give Klout?
A: You get five +K every day, which you can give to any user in any topic. You can give +K to the same user on a given topic once every 7 days (e.g. if I give Bugs Bunny +K in carrots on Monday, I won’t be able to do it again until the following Monday).
Q: Can I remove topics?
A: Yes, you can remove topics from public display on your profile. Hovering over the topic name on your topics page will display an “x”, which will allow you to hide the topic.
I woke up this morning to an avalanche of emails from people assuring me that they have been creating great content and engaging with their network and that there was no way their Klout scores should have dropped so sharply. Something was definitely wrong and it quickly became clear that all of our scores had fallen with most people landing at 1.
Every day between 4-5am PST we load updated scores for over 75 million social media profiles. Due to the growing dataset size, scoring took longer than expected and our pipeline started to load today’s scores prematurely. Since that data was in an indeterminate state for the last step of our pipeline, what generally would cause a red flag, instead, defaulted everyone to a score of 1. By 6:30am PST the team was working on the issue and by 8:00am PST scores were reloaded and returned to normal.
While our API and site have averaged more than 98% uptime for this year, this issue caught us off-guard and we apologize for any inconvenience this may have caused our users or API partners. Today we will be re-instrumenting our data load process to make sure we are immediately notified and that the system rolls back any drastic score changes. We will also be formalizing our communication flow to make sure that messages immediately are posted on the site and that our API partners are notified of these issues.
We apologize for any inconvenience caused by our scoring issue this morning and appreciate your patience as we grow.
Gnip, the leading provider of Twitter and social media data, today announces they are adding Klout to their offerings. Klout is one of Gnip’s newest data enrichments which augment their raw feeds with metadata. Gnip has standardized on Klout as the influencer metric for their service and Gnip’s premium Twitter data feeds will have Klout Scores appended to them.
“At Gnip, we are dedicated to providing our customers with robust social data feeds and enrichments, enabling them to access the specific information they want,” said Jud Valeski, CEO of Gnip, Inc. “Through our partnership with Klout and with the release of language filtering for our premium Twitter data feeds, we are excited to increase access to valuable social data and facilitate innovation for enterprise application development.”
As Klout has emerged as the standard for influence, we have seen more and more applications and companies looking to use Klout data. In April, we passed the 2000 developer mark, and have only been growing since then. Gnip’s use of Klout data will make it even easier for developers and partners to leverage influence in their own applications.
Here at Klout we believe we have one of the most exciting engineering challenges you can find on the web. We are building page rank for people and the amount of data we analyze is staggering. On a daily basis we calculate the Klout Score for over 75 million people. To do this we:
Ingest and semantically analyze 100+ million tweets, Facebook status updates and LinkedIn updates on a daily basis
Measure interactions across over 4 billion social graph edges each day
Analyze over 6 billion status updates to understand which topics of the nearly 1 million in our ontology, a user is influential about
Process over 50 other variables that are features in our scoring algorithm
Serve 100’s of millions of API calls out of our own API to our 2000+ partners
We love this challenge but know that to continue being the standard for measuring online influence, we have a lot of work ahead of us. With that in mind, we are very pleased to announce that David Mariani is joining the Klout team as Vice President of Engineering (see the Techcrunch post).
Dave is a proven winner with big data experience. Most recently Dave served as Vice President of User Data and Analytics at Yahoo. While at Yahoo Dave managed engineering for all of Yahoo’s audience and advertising analytics platforms where they process 30+ billion user and advertising events per day (>20TB/day) to improve customer engagement on Yahoo! properties while driving better advertising yields. Dave joined Yahoo through the $300M acquisition of Blue Lithium where he served as CTO.
Dave’s goal at Klout will be to continue building a world class engineering team and culture. Even though we currently process an amazing amount of data, we are also challenging Dave to add more services for us to analyze and to do this analysis faster and with more granularity, transparency and actionability. This is a huge challenge but we couldn’t imagine a better person for the job!