Klout Perks 101Posted: May 11, 2011
You may have noticed that a new section appeared on our site — Klout Perks. Klout Perks started over a year ago based on our belief that everyone has Klout and that your influence should earn you Perks.
Klout Perks are exclusive offers or experiences, given as a result of your Klout. Perks allow brands to connect with influencers in their area of expertise. Our goal is to promote authentic conversation, so we have a strict code of ethics for our program. Influencers can tell the world they love the product, hate the product, or say nothing at all.
Audi invited top design, technology and luxury influencers to test drive their new 2011 Audi A8 at exclusive events. A few lucky winners were awarded all-expense-paid weekend trips with the car.
Universal Pictures invited top entertainment influencers to screen the Adjustment Bureau before it was released in theaters.
Hewlett Packard offered top film influencers an HP laptop pre-loaded with the top films from Cinequest film festival.
“We believe that companies can no longer simply judge each customer by the lifetime value of what they spend with them. Every individual now has a network value based on their ability to leverage word of mouth and social media to influence their network and spread the word about a product or service. We all have friends we turn to when making purchasing decisions. If I am looking to buy a car or new computer I will definitely ask my co-founder Binh — I don’t care that Hewlett-Packard has Jay-z or Shaun White saying how great their computers are. I am not buying one until Binh says I should. Klout recognizes influencers like Binh and the impact they have on the decisions of their network.” – Joe Fernandez, CEO and Co-Founder of Klout
Q & A:
Q. How do I get a Klout Perk?
A: Influencers are chosen for Perks based on their Klout Score, topical influence, location, and other factors specific to each campaign. It’s not just about having the highest score, but about being an expert in a topic related to the Perk. For instance, if your friends follow your every word when it comes to coffee, you may see a coffee related Perk from Klout. When Klout has the right Perk for you, we’ll notify you via email or @message.
Q. What if I’m interested in running a Klout Perk for my company or brand?
A: Shoot an email to firstname.lastname@example.org and someone will be in touch. Thanks for your interest!
Q. Do you run Klout Perks campaigns internationally?
A: We are predominately focused on the US, but we have run several international campaigns and are hoping to do more in the future.