Klout Stars: Spotlight on Brian Solis

We often get asked, “What can I do to get a higher Klout Score?”. We can provide some guidance, but the real experts on the subject are the influencers themselves. Today, we’re starting the first of a new series of posts at Klout spotlighting Klout Stars and asking them their secrets to success.


About Brian: Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

We asked…

1. What’s your strategy for the content you produce and share on social media?

“I’m not sure that my engagement in social media was driven by strategy. In all honesty, my view of engagement was and still is about intention and goodwill. While many believe that the pillars of social media are solidified through authenticity and transparency, the true promise and purpose of living in public is the ability to learn in real-time, the impact we can have on anything we set out to accomplish.

Social good
Personal brands

Social media is our chance to do something that’s bigger than us and that’s what motivates me.

I believe if Social Media warranted a mantra, it would sound something like this, ‘Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.’

It’s about the investment you make in the creation or curation of relevant and useful content. It’s about the power and unsaid significance behind a retweet on Twitter, a ‘like’ on Facebook, the friending or following of someone to extend a social graph. It’s also expressed through the explicit act of commenting on posts and updates, engaging in online conversation, sharing the contributions of others as well as linking. These acts serve as the currency of social media and the exchange of this currency is indexed today by services such as Klout. The net result is the reflection of your social capital as cast by your digital persona.”

2. What advice do you have for someone who wants to take their social media influence and presence to the next level?

“There is a balance required to engage, contributing as much or more value than you withdraw from each interaction.The Social Web is powered not by self-promotion, but by the value of the community and the selfless act of recognizing, showcasing, and connecting the great people, content, and causes around us. And with it comes great purpose. If the currency of social media is action, then the value of social capital is measured in influence. Influence is not measured by a score, but instead by the culmination of resulting actions. Focusing efforts on solely driving actions is counter productive. As such, focusing efforts to boost scores is as shallow as it is restricted. If you invest in the value of the community and seek to improve the experiences of those to whom you’re connected, your influence and presence is in turn symbolic of something that escapes a number. Your investment then pays off in the form of self actualization, reaching higher potential without any attachment to success or reward.

This is your time to define the ‘me’ in social media and invest in the people who define the networks to learn, grow, and teach to increase the value of the community overall and your place within it.”

Want to hear more from Brian? Check out this video of him speaking about social currencies. Follow him on Twitter as @BrianSolis.

Let us know what you think of this new segment! If you’d like to be considered for a future Klout Stars post about your social media success please email contact@klout.com.


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