Airlines with the most Klout

Whether you love it or hate it, the airport is an exciting place. There are people leaving for long awaited vacations, coming home from  business trips, running to catch their plane and taking naps in-between flights. One thing is certain, when you arrive at the airport to go anywhere, you want to have the smoothest ride possible. Many people become loyal to one airline and will fly only that airline when possible. Airlines need to make sure they are providing excellent customer service in the air and on the web to keep that loyal following.  Let’s see who is using social media to the fullest.

1. Virgin America Welcome to the Official Virgin America Twitter Page. Time to make flying good again.

2. Southwest Airlines The LUV Airline! Planes can’t type so @christimcneill is piloting the Twitterverse! For official concerns please use the link provided.

3. Delta We’re listening to your feedback and posting news, tips & updates.

4. TAM Airlines TAM Airlines

5. American Airlines Thanks for checking in! Send your praise, concerns and suggestions to the link below to ensure an appropriate response from American Airlines.

6. KLM Official global account of KLM. We’re at your service from Mon-Sun 8:00-23:00 CET. For your own privacy, don’t tweet personal details. Please use a DM instead.

7. AirAsia This is the official twitter profile of AirAsia. Follow us for insider news, events, competitions and exclusive promo updates!

8. JetBlue Have a question? Follow us and let us help!

9. WestJet We are Canada’s favourite airline. Follow us for flight deals & updates from the WestJet world!

10. United Airlines We connect you to more than 1000 destinations. Here, let’s just connect!

Did your favorite airline make the cut?

This list is static as of publication (April, 27, 2011) but feel free to check out this updated list if you’re curious what the current rankings are.


Introducing the new

Klout’s mission is to help our users understand and own their influence. Today, we’re proud to introduce a preview of the new, a site built with those goals in mind.

As the standard for online influence, we take our responsibility seriously: we want to help you understand both your score, and how to continue increasing your Klout. The new site is the start of many features designed to put the control of your influence where it belongs — with you.

1. Everyone has Klout: the all-new profile design provides better insight into your Klout score and persona

2. Compare Your Klout: compare your Klout profile to more than 75 million other profiles we’ve scored.

3. Understand Your Klout: our improved analysis shows more relevant topic and influencer data and a clearer view of how your Klout is changing over time. We analyze more than 3 billion relationships and 250 million pieces of content every day to accomplish this!

4. Use Your Klout: your Klout should work for you. We have a brand-new showcase of Perks and you’ll be seeing a lot more in the future.

5. Own Your Klout: your influence should be in your hands. We’re giving you control over the display of your influencers and who you influence, and you can expect even bigger features like these in the near future.

You’ll need to be logged in and registered to preview the new

This is just the beginning, we have some really exciting features and surprises we will be rolling out in the coming weeks. Please share your feedback with us in the comments!

Top Agencies with Klout

A recent Mashable article stated that “An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10%.” To me, this makes perfect sense, social media has become more and more important in the marketing world. Since we are measuring your influence on the social web, I thought it would be interesting to see how the agencies marketing the top brands measure up on Klout.

Pulling marketers from Advertising Age’s Agency Family Trees 2010, we collected all the scores for the Agencies listed. Topping the list is R/GA, who we are proud to say is one of our partners, and they are one of the top digital agencies working with big names like Nike. Coming in a close second is Bartle Bogle Hegarty – a London based Advertising Agency who represents the great brands like Levi’s. Check out who else made it on the list.

1. R/GA: R/GA is a full-service digital agency that transforms the way people interact with brands. Tweets courtesy of @Chapinc. New York, NY

2. Bartle Bogle Hegarty: Marketing skunkworks | Innovation & new models for marketing & for creative businesses | Part of BBH | @melex @saneel @jeremyet NYC & London

3. Razorfish: Global agency; this account managed mostly by @eunmac @ktlamkin and @cathy_carl The digital world

4. Digitas: Worldwide

5. Kern Organization: Woodland Hills, CA

6. Huge: Global Digital Strategy, Design, Technology and Marketing Company. Headquartered in Brooklyn

7. TBWA Worldwide: Top 10 Global Advertising Agency. Creating Disruptive ideas for global clients through Media Arts. 274 offices, 100 countries

8. Ogilvy  & Mather Advertising: Official twitter feed of Ogilvy & Mather, headquartered in New York. New York

9. Ogilvy Public Relations: News and views from Ogilvy PR, a global communications leader blending proven PR methodologies with cutting edge digital innovations. Headquartered in New York

10. McCann Erickson NY: We share the news and conversation for McCann Erickson New York. 622 Third Ave. NYC

When the scores were the same we went out  two decimal places to determine the correct order. Questions or comments? Let us know!

MarketMeSuite Integrates Klout

Just last week we were pleased to announce our developer community surpassed 2000. We love seeing new applications using the Klout API and today one more has joined the Klout family.

MarketMeSuite is a social media marketing dashboard for small businesses and teams. Similar to other management platforms using Klout like Hootsuite, Cotweet, and Seesmic, MarketMeSuite makes it easy to respond and engage in social media. Their Klout integration introduces influence into this mix, making it easier for businesses to prioritize and learn more about their followers and customers.

Tammy Kahn Fennell, of MarketMeSuite, adds “As a social media marketing dashboard for small businesses, we realize the importance of being able to measure the quality of your lead, as well as monitoring your improvement.  Klout is helping our users decide who to interact with, and is giving them a great standard to measure themselves against to see how using MarketMeSuite is helping them raise their score.  MarketMeSuite users have been really enjoying the integration, and we look forward to what the future holds!”

If you’re a small business looking to manage it’s social media presence definitely check out MarketMeSuite. Let us know what you think!

Klout Stars: Spotlight on @TweetSmarter

This is the second of a new series on Klout influencers (“Klout Stars”) and how they got to where they are today. The first was with Brian Solis and we’re excited to be able to interview Dave Larson, behind @TweetSmarter for today’s post.

About TweetSmarter: The @TweetSmarter account has won a Knight Foundation and Shorty award, been pictured on the front cover of CNN’s technology section, profiled by the Huffington Post, and has answered thousands of questions for Twitter users around the world over the past three-and-a-half years.

Run by Dave Larson with the help of his wife Sarah, @TweetSmarter has been ranked as high as one of the three most influential accounts in the world in years past by various influence measurement services. Oprah even once displayed Sarah’s personal account—with the message “follow @SarahJL“—during their first big segment on Twitter.

Outside of Twitter, they are both public speakers, Dave being an internet entrepreneur and investor who likes to bring people together on various projects, and Sarah teaching and performing as a professional dancer and voice actor.

We asked…

1. How’d you get started as @TweetSmarter?

“I started on Twitter as @QuantumGood in September 2007 and then created the @TweetSmarter account the following August. It was originally called @Twitter_Tips, but that contributed to a misperception that we work for Twitter (we don’t), so we changed it to @TweetSmarter in mid-2010 with Twitter’s help and blessing.

The idea was to learn how to help as many people as we could use Twitter well. As part of that learning process, I learned that the more transparent I am, the faster I learn. This can admittedly be tough. It will mean changing how you do things sometimes. But my advice is to accept all feedback, and take a shot a staying in harmony with absolutely EVERYONE who ever contacts you, by listening. While you don’t always have to respond, you should always be listening.”

2. What’s your strategy for the content you produce and share on social media?

“I try to find or create content that will be the most helpful for our friends and followers. I started by guessing at what would be most helpful to people, but by engaging constantly I now get hourly feedback on what people like and need. I then seek it out, or produce it if I can’t find it. A lot of what is missing at most blogs is the nitty-gritty of how things work, so we produce a fair amount of long, detailed content at our blog, and update it regularly.”

3. What advice do you have for someone who wants to take their social media influence and presence to the next level?

“Find and engage with those you can help, or can help you. Focus on one at a time. Once you’ve built a relationship, maintain it. Stay in touch. As @TweetSmarter, we are constantly helping and conversing, and as a result I see dozens of messages every week where people are saying “Hey, you should follow @TweetSmarter.” We probably have a thousand people who have offered to do something for us that we have never taken them up on. That’s a very large “gratitude bank” and I think that’s a key foundation of social media influence and presence.

People have always come together to help and learn. Social media expands the potential to learn and help exponentially—but you have to connect with the right people. Whether you’re building a brand or trying to connect with experts for professional development, concentrate both on learning and helping. Find both those that need you, and those that can help you.”

Follow @TweetSmarter on Twitter to hear more from Dave and Sarah.

If you’d like to be considered for a future Klout Stars post about your social media success please email

Thanks for Helping Us Drive the Standard for Influence

When I took the VP of Platform job here at Klout, I knew we had unique data that allows brands to recognize consumers for their ability to influence conversations on specific topics. My goal was pretty simple: get distribution for Klout to help more social media users to be recognized by more brands across more platforms. This has been a lot fun given the recent interest in influence and the mounting need to see a standard for influence emerge.

So, today, we take stock of where we’re at and how far we’ve come toward driving a standard for influence. The progress is really a testament to an amazing Klout partner-developer community. There are now more than 2000 Klout partner-developers (up from 300 in April, 2010) and our call volume has increased more than 1000% during the same time period. This puts us at 1/2 billion calls per month. Nice.

But the traffic numbers only tell a part of the story. Over that time, we’ve also partnered with larger, industry-leading companies, both in the social media space and, increasingly, outside the social media space. Since the beginning of the year, we’re proud to have added ExactTarget, Radian6, Turner,, and to the Klout partner-developer family. All great people doing big things. Check out some of the great companies in the Klout Universe below.

Here at Klout, we are super-pumped on our partner-developer ecosystem and what they’re doing with the accepted standard for influence. Just the beginning.

Klout Stars: Spotlight on Brian Solis

We often get asked, “What can I do to get a higher Klout Score?”. We can provide some guidance, but the real experts on the subject are the influencers themselves. Today, we’re starting the first of a new series of posts at Klout spotlighting Klout Stars and asking them their secrets to success.

About Brian: Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

We asked…

1. What’s your strategy for the content you produce and share on social media?

“I’m not sure that my engagement in social media was driven by strategy. In all honesty, my view of engagement was and still is about intention and goodwill. While many believe that the pillars of social media are solidified through authenticity and transparency, the true promise and purpose of living in public is the ability to learn in real-time, the impact we can have on anything we set out to accomplish.

Social good
Personal brands

Social media is our chance to do something that’s bigger than us and that’s what motivates me.

I believe if Social Media warranted a mantra, it would sound something like this, ‘Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.’

It’s about the investment you make in the creation or curation of relevant and useful content. It’s about the power and unsaid significance behind a retweet on Twitter, a ‘like’ on Facebook, the friending or following of someone to extend a social graph. It’s also expressed through the explicit act of commenting on posts and updates, engaging in online conversation, sharing the contributions of others as well as linking. These acts serve as the currency of social media and the exchange of this currency is indexed today by services such as Klout. The net result is the reflection of your social capital as cast by your digital persona.”

2. What advice do you have for someone who wants to take their social media influence and presence to the next level?

“There is a balance required to engage, contributing as much or more value than you withdraw from each interaction.The Social Web is powered not by self-promotion, but by the value of the community and the selfless act of recognizing, showcasing, and connecting the great people, content, and causes around us. And with it comes great purpose. If the currency of social media is action, then the value of social capital is measured in influence. Influence is not measured by a score, but instead by the culmination of resulting actions. Focusing efforts on solely driving actions is counter productive. As such, focusing efforts to boost scores is as shallow as it is restricted. If you invest in the value of the community and seek to improve the experiences of those to whom you’re connected, your influence and presence is in turn symbolic of something that escapes a number. Your investment then pays off in the form of self actualization, reaching higher potential without any attachment to success or reward.

This is your time to define the ‘me’ in social media and invest in the people who define the networks to learn, grow, and teach to increase the value of the community overall and your place within it.”

Want to hear more from Brian? Check out this video of him speaking about social currencies. Follow him on Twitter as @BrianSolis.

Let us know what you think of this new segment! If you’d like to be considered for a future Klout Stars post about your social media success please email