March Madness: Klout Style

With the NCAA Final Four games just around the corner, people have probably come down with mild to severe cases of March Madness.  We thought it would be fun to try and predict which team will come away with a national championship, so let’s see if a team’s influence is a deciding factor (since according to our brackets, rankings are not) in how they play!

So if influence plays a part, we should be looking at University of Kentucky/Butler University final, with Butler outscoring UK in finals. If this pans out, we may just have to base next year’s picks on Klout score!

Let us know what you think!

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Klout for Firefox

After we launched the Google Chrome Extension out of the Klout hackathon in February, we saw a lot of requests for an equivalent on Firefox.  After a few late nights coding and some help from one of our resident JavaScript gurus (thanks David!), we are excited to release our first version of the Klout Add-on for Firefox!

Klout for Firefox integrates Klout influence scores into the timeline on Twitter. Once you’ve installed the browser extension, you’ll see Klout scores in your stream.

Firefox users can install the extension from its page on the Firefox Addons Site.

Please let us know what you think!


Top 15 News Outlets with Klout

In today’s world instead of sitting down with a paper we find often find our news through Twitter and social media. It’s become essential for media outlets to understand how best to leverage these platforms to spread their message. These top fifteen news outlets really understand how to drive action on social media. Number one is nhk_News in Japan – likely largely to do with the recent tragedy there sparking interest in that area. The second, @cnnbrk, was actually started by a CNN fan and later acquired by them.

Here’s the full list:

1. NHK

2. CNN (breaking)

3. Reuters

4. Metro TV News

5. Mashable

6. Huffington Post

7. KOMPAS.com

8. Time

9. New York Times

10.La Patilla

11. CBS News

12. Globovisión

13. CNN

14. TechCrunch

15. BBC News

(16.)  The Guardian

When the scores were the same we went down two decimal places to determine the correct order. Questions or comments? To learn more about how we score influence online check out “What is the Klout Score?” Let us know!


3 Tips for Increasing Your Klout Score

The biggest feedback we get from Klout users — Kloutizens, as I like to call them — is that they want more actionable items on how to understand and increase their influence. As a company, we believe part of our mission is to do just that, we want to help empower people and grow their influence. You’ll start to see us do more of this, both here and on klout.com.

Of course, there isn’t a magic bullet for increasing your Klout Score (like, if you post at 7:59PM every day, you’ll see an increase), but I can offer some general tips that should help.

1. Create content worth sharing. “Duh,” you may say, but this is worth pointing out. We believe influencers are those who create high-quality content that is shared and spread throughout many networks. What’s high-quality content? That will vary based on your network and audience. If you have an audience full of devoted foodies a picture of what you’re eating for dinner may be just the ticket, but that same picture to an audience focused on business would likely fall on deaf ears (so to speak). My suggestion is to experiment with different types of posts and topics to see what resonates the most with your audience, i.e. generates the most Retweets, likes, etc..

2. Start discussions. One of the factors we’re looking at are the conversations and discussions surrounding you and your content. If a friend or follower posts something you like or want to know more about, start a discussion about it. Don’t just put out content and then disappear — wait for any responses from your network and engage with them. Try occasionally asking a question of you network — I’ve personally found some great tips and products that way — and it’ll foster a closer connection with your audience.

3. Register and connect your networks. This is the simplest tip for increasing your Klout Score, as it doesn’t involve changing your underlying influence, just allowing Klout to better understand it. When you register and connect other networks (we’ll be adding more regularly, but right now that means Facebook), we’ll be able to understand your influence on that second network and and add it to your score. That’s as close to a magic bullet as I can give you.

Now, I want to open it up to you. No one knows better than our many, many influential users how to increase their influence. Share your tips in the comments!


Announcing our #KloutChat schedule

On February 17th, we hosted our first-ever #KloutChat to create an open dialogue between Klout and it’s many users, fans, critics, and those looking to learn more. It was a great success and we greatly enjoyed hearing everyone’s questions and thoughts.

#KloutChat will now be a regular event on the first Wednesday of every month. We’re aiming for 11AM PT / 2PM EST but we’ll be listening to feedback on that time if it doesn’t work for you.

Second-ever #KloutChat

Subject: Klout Perks

Wednesday, April 6th. 11AM PT / 2PM EST

Format: First, we’ll ask you some questions about what you’d like to see in Klout Perks, then we’ll open it up for your questions and do our best to answer all we can!

Bring all your questions and suggestions for us. We’ll see you on Twitter. Also, let us know what you’d like future #KloutChat subjects to be!

If you’re unfamiliar with Twitter chats, check out the article “What is a Twitter Tweet Chat?


Klout at SXSW – The Krib Party

It’s always a special time of year when the SXSW Festival hits Austin, Texas every March. During the first part of the festival, this eastern Texas hotspot is flooded by geeks and tech nerds from around the world that come out to network, promote and most importantly have a good time.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX Audiorunner - Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

This year was particularly exciting because individual companies pulled out all the stops and created their own personal venues within the festival itself. Such was the amazing Klout Krib that was nestled in the northern part of Austin.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Overlooking the downtown skyline of Austin the Klout Krib was one of the places not to be missed during SXSW Interactive. Hosted by San Francisco media-based company Klout, this lavish house was the perfect backdrop for many new media enthuisisists. On Saturday March 12th they hosted their Kloutup which included awesome music from Austin based band Audiorunner, free shoes from Heyday Footwear, awesome eats with recipes by Bitchin’ Kitchen‘s Nadia G. and more. The entire event was a nice break from the centrally located SXSW madness downtown.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Static Photography photographer Kris Krüg had a chance to hang out at the Klout Krib during the Kloutup and document all of the geeks having a good ole time.

Welcome to the wonderful world of SXSW Interactive – klout-style!

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Darin Hager from Heyday Footwear was on site at the Klout Krib handing out free shoes to people as part of the Klout perks program.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Megan Berry from Klout enjoyed some yummy tex-mex brunch during the beginning of the event.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

The new iPad2 stole the whole show at the SXSW Festival. Everyone was excited about its new built in camera functions.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Eggs, black beans, fresh salsa and tortillas were just some of the brunch selections during the Kloutup. A few of the recipes were designed by punk rock chef Nadia G. from Bitchin’ Kitchen.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX Robert Michael Murray - Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Smiling happy geeks enjoyed the sunshine of the outdoors areas at the Klout Krib, which was decorated with awesome art like this original Frank Lloyd Wright sculpture.

Nadia G. from Bitchin' Kitchen - Austin Kloutup at Klout Krib - SXSW Interactive 2011 - Austin, TX

Awesome yellow high heels worn by the wonderful punk rock chef Nadia G.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Dos Equis provided free tall cans of beer to the Klout Krib. There was so much that there was even some leftover!

Audiorunner - Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Austin-based electronic musical group Audiorunner blew the crowd away with their musiclal stylings and dance riffs. There was a perfect shaded area by the pool that allowed for some great dancing.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Chevy had cars driving around all of downtown Austin for free rides to and from parties. Some lucky Kloutup party goers managed to snag a ride in one to the Klout Krib.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Hermione Way, video director of The Next Web, was raising money for the relief effort in Japan. One of the Klout employees donated money to her cause when she raffled off being thrown into the Klout Krib pool.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Stacks of free shoes, smiling geeks and crystal clear swimming pools: what more could a party ask for!

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

The smiling faces of Memolane were situated at the front door of the Klout Krib to take portraits of all the party goers before they settled into the festivities.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Whoa! Klout and Dos Equis is the perfect equation for any geek.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

One of the leftover face masks that was used in the musicial perofromance of Audiorunner. Perfect fit for awesome electro musicians.

Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Heather Meeker from Whrrl was onsite at the Klout Krib, having a great time and supporting the kids at Klout.

Melissa Pierce - Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

Filmmaker geek Melissa Pierce took a few moments to enjoy the sunshine outside by the pool at the Klout Krib.

Audiorunner - Austin Kloutup at the Klout Krib - SXSW Interactive 2011 - Austin, TX

The defining characteristic of a good party: when the crowd gets moving to great tunes. So by this notion the Klout Krib was a total success!

SXSW Interactive was a rockin’ five days of geekery, networking and parties. The kids at Klout knew how to make the whole experience memorable and relaxing with the Klout Krib.

Until next year!

More information:

Klout Krib photo set on Flickr by Kris Krüg

Klout website

South by Southwest website

Audiorunner website


Share your Klout Career Stories

We have heard some great stories about Klout coming up in job interviews, people adding their Klout Score to their resumes, and Klout generally making a difference to their careers. We’d love to provide you with an opportunity to share any stories we’ve missed and we’ll highlight the best ones here in the blog and send you an awesome Klout t-shirt.

So, what are we looking for? Any type of story about how Klout has come up in your career that you think we might like. Feel free to tweet @klout using hashtag #kcareer, write a comment in this blog post, or send us an email to contact@klout.com.

We look forward to hearing your stories! And please note we’d like to share these stories on this blog and with the media. Thanks!