Assistly Taps Klout to Scale Social Support

We’re proud to announce that Assistly is today adopting Klout as their standard for determining online influence. Assistly enables any organization to fundamentally change the way they support, engage with, and retain customers in today’s interconnected environment. Assistly’s platform combines support across traditional channels like email, phone and chat with booming social channels like Twitter and Facebook—in a single dynamic environment.

With the Klout partnership, Assistly will let brands use the Klout influence score to prioritize their social support cases according to those customers with the most influence over their peers, turning potential PR hazards in word-of-mouth victories. More importantly, Assistly + Klout will let brands recognize customers for more than their ability to spend. The Klout data lets companies extend the same high levels of service to customers whose chief currency is their influence on the opinions of others.

As a two-way partnership, Klout has standardized on Assistly as it chief means of supporting the social-media-savvy audience that make up Klout’s base audience.

The Assistly integration follows fast on the heels of the Huffington Post announcing their use of Klout data to drive engagement and Cision’s decision to use Klout influence metrics as a way to rank Journalist influencers. At Klout, we’re happy to see companies continuing to find new ways to use the Klout API to better serve their customers and also happy to see those customers demanding Klout data. Certainly, there is more to come.

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Top 10 Most Influential Charities

Thanksgiving is a good day to give thanks to all the people (and food) that are around you. It is also a good time to give back. These top charities are not only making a difference in the world, but have a lot of Klout. They have very active Twitter presences that help them spread their message.

Topping our list is A Safe World For Women, which is a global women’s rights and advocacy organization that campaigns for the rights of women and girls.  Another organization in our list is Greenpeace, who is working to conserve the environment and promote peace.

Here is the complete list.

1. A Safe World For Women

Campaign on HumanRights, Womens Welfare & Abuse of Women/Girls: Incl Trafficking, FGM, DV, Slavery & Poverty ~ CURRENT PROJECT ~ Preparing for the 2011 Campaign

2. Amnesty International

Welcome to the Official Amnesty International USA feed. Get the latest human rights news and actions here!

3. Greenpeace

We’re an independent global campaigning organisation acting to change attitudes and behavior, to protect the environment and promote peace.

4. World Wildlife Fund

Simply put: WWF is in the business of saving our one and only planet.

5. UNICEF

Founded in 1946, the United Nations Children’s Fund (UNICEF) is the driving force that helps build a world where the rights of every child are realized.

6. ONE

ONE is a grassroots campaign of 2 million people committed to the fight against extreme poverty and preventable diseases.

7. UN Refugee Agency

The official account of UNHCR. Follow us as we provide vital aid and protection to the forcibly displaced around the world.

8. National Wildlife Federation

National Wildlife Federation works to inspire Americans to protect wildlife for our children’s future.

9. Oxfam International

Int’l confederation of 14 like-minded organizations working together & with partners around the world to bring about lasting solutions to poverty & injustice.

10. Stand Up To Cancer

Stand Up To Cancer (SU2C) raises $ for groundbreaking cancer research. This is where the end of cancer begins.

A special thanks to @hardlynormal for the inspiration behind this blog post. Now get out there and make difference!

Feel like we missed one? Leave a comment with your suggestion.


Klout Scores Now Update Daily

We are pleased to announce that Klout Scores are now automatically processed every day. With over 950 application partners integrating Klout and some of the biggest brands doing Klout influencer campaigns, we are building the standard in measuring influence across the social web.

Along with daily score processing, we have improved the Klout scoring algorithm. We will continue evolving our influence scoring algorithm to meet the ever-changing dynamics across social networks like Twitter, Facebook and beyond.

How will this release affect my Klout profile?
You no longer need to manually update your score, we will do that for you automatically each day. On your score analysis page you can see the new daily score data going back to October 21st.


Contest Winners: What Does Engaging Mean To You?

Congratulations to our 3 winners: @fakegrimlock, @edcabellon, and @corecorina. We will be in touch to get you your t-shirts and stickers.

We also had one winner from our Facebook page who said:
“Engaging is about connecting with real people, addressing their questions, concerns, comments and input followed by continued conversation. It’s bi-directional, open, honest and truthful even when the truth might be problem resolution. That is in fact when engaging becomes most powerful.”
Nice!


Klout Contest: What does Engaging Mean to You?

The word “Engage” is thrown around often (sometimes too often). You hear that “your business should engage more with fans and followers.” It feels like every other article has a headline like “10 Ways to Better Engage Your Audience” We’re not any less guilty of it ourselves as True Reach is the measure of your “engaged audience.” The truth is, engagement is much more than a buzzword. It’s about actually communicating, building relationships and generally being a real person. At least that’s what it means to me.

What does engaging on the social web mean to you? Tweet your response and the 3 winners will get Klout t-shirts and stickers.

Use this format: Engaging means building real relationships, not just publishing content http://bit.ly/ktengage #kengage

Vote for your favorites by retweeting them. The contest will run until 11:59PM PT tonight and we’ll announce the winners tomorrow!

Hope you enjoy the contest, we’re excited to see your answers! We’re interested in starting a real discussion around this topic so feel free to also comment below if you need more than 140 characters.


The Top Online Travel Influencers

We love it when people use Klout data to put together fun lists! That’s why today, we’d like to give a shout out to Influencers in Travel, who put together a ranked list of the Top 50 Online Travel Influencers. Check out the first 10, below. Congrats to @earthXplorer for topping the list with a Klout Score of 81!

What do you think of their list? What other examples have you seen of top influencers ranked by Klout?


The Huffington Post Uses Klout to Identify Top Influencers

The Huffington Post, a leading online new site with 24 million monthly unique visitors (according to Comscore), has now integrated Klout into their articles to find top influencers. The Huffington Post has always been on the cutting edge when it comes to integrating social into their site. In August 2009 they announced the beginning of social news and since then they’ve continued to be the leader in this space, launching a Twitter edition of their site in April and ever-increasing their social integration. Now, with the addition of Klout, they have taken social to the next level, allowing users not just to know who’s talked about an article, but who the top influencers are.

We’re excited to play a role in The Huffington Post’s next evolution. On each article page, there is a Twitter module (pictured below) where users can see the latest tweets on a given topic. When top influencers start talking about the topic, the “Top Influencers” at the bottom gets populated based on Klout score. When you hover over a user you can see their Klout Score, Klout Classification and the on-topic tweet that got them into the module (see second image below).Eric Hippeau, CEO of Huffington Post, shares “Using Klout to understand influence seemed like a clear next step for us and we expect it to increase engagement and allow us to highlight the right influencers on a given topic.”

To see this in action, take a look at the Twitter Module on this article on HuffingtonPost.com.

Twitter module on Huffingtonpost.com

Hovercard when you mouse over an influencer on Huffingtonpost.com