Social Rewards: Bringing Loyalty Programs to Social MediaPosted: August 19, 2010
Most businesses already reward the customers who spend the most, but what about your most vocal and loyal fans? The idea of rewarding customers for spreading the word is not a new one (referrals have been around for approximately forever), but measuring how much a tweet or Facebook like is worth has been much attempted but seldom got right.
Today, Social Rewards launched it’s new social media loyalty program that rewards users based on social actions, sales, and their level of influence. Social Rewards uses Klout to determine influence level and customers can be rewarded differently based on their Klout scores. According to Joseph Morin, CEO, “The premise of Social Rewards is to take existing brand loyalty program members that have social media tendencies and reward them for their loyalty and word of mouth activities.”
Social Rewards has an impressive set of launch partners including Sanyo electronics, Tropicana Las Vegas, The Venetian® and The Palazzo. We’re excited that Social Rewards is one of the many companies recognizing that integrating influence and Klout is an essential part of working in a social world.
Social Rewards is having what promises to be an awesome party tonight in SF at Roe from 8PM to 11PM so RSVP if you’d like to go. A few of us from the Klout team will be going so we’d love to see you there.