A great way to discover users to follow on Twitter is to look for lists of people who discuss or have expertise on a topic that you’re interested in. A well-curated list can be a gold mine of information and it’s easier to start a conversation with someone new when you have common interests. However, other than the fact that people on a list talk about certain keywords, you don’t get a sense of who these users are or what they are like as a whole.
Enter TweetPivot, a visual and interactive Twitter user discovery tool that gives users insights about individuals and group of people. Simply enter in your username and choose a group of Twitter users to explore: a list, followers, or people you follow. TweetPivot will rain down the users of that group in a colorful display of profile pictures. Click on an individual picture and TweetPivot will give you a profile that includes name, bio, location, friend count, follower count, and a selection of Klout statistics. It’s a quick way to navigate through the profiles of many different users and find the basic info you want to know.
Even more interesting is the ability to look at group trends. For example, does a group have a lot of power users with high influence? Sort by influence and find out. Do you want to know where your followers come from? Sort by location and see how far your tweets reach geographically. What kind of company do you keep on Twitter? Try sorting your followers by Klout classification and you can watch TweetPivot magically create a graph of where people fall based on Twitter style. Your audience might have a large fraction of thought leaders, or people who have well-respected opinions and insights about developments within an industry. Or maybe your audience has a lot of syndicators who have the inside scoop on events and trends as they are just unfolding.
If you find an interesting subset of people within a network, TweetPivot will let you create a Twitter list with those users so that you can easily follow and engage with them. By looking through different statistical lenses, you get a better sense of who these users are on an individual and group basis.
We love that our partners are building amazing tools using the Klout API and encourage you to take this Twitter user discovery tool for a spin.
Most businesses already reward the customers who spend the most, but what about your most vocal and loyal fans? The idea of rewarding customers for spreading the word is not a new one (referrals have been around for approximately forever), but measuring how much a tweet or Facebook like is worth has been much attempted but seldom got right.
Today, Social Rewards launched it’s new social media loyalty program that rewards users based on social actions, sales, and their level of influence. Social Rewards uses Klout to determine influence level and customers can be rewarded differently based on their Klout scores. According to Joseph Morin, CEO, “The premise of Social Rewards is to take existing brand loyalty program members that have social media tendencies and reward them for their loyalty and word of mouth activities.”
Social Rewards has an impressive set of launch partners including Sanyo electronics, Tropicana Las Vegas, The Venetian® and The Palazzo. We’re excited that Social Rewards is one of the many companies recognizing that integrating influence and Klout is an essential part of working in a social world.
Social Rewards is having what promises to be an awesome party tonight in SF at Roe from 8PM to 11PM so RSVP if you’d like to go. A few of us from the Klout team will be going so we’d love to see you there.
The social web has created a new generation of superstars. They aren’t film stars, they aren’t always polished and beautiful, and you won’t find them in US Weekly. Instead, they rise to the top because of the content they produce. There are as many different paths to the top as there are people. You might be be the funniest guy in the room (think @shitmydadsays), have an area of expertise (i.e. @scobleizer), or in some way be producing something better than anyone else.
The bottom line though, is that many “everyday” people have developed a tremendous amount of influence and winning them over is often the most important marketing strategy a company or brand can have.
I want to bring this to light in my SXSW Panel: Influencers Will Inherit the Earth. Quick, Market, Them! There are hard questions associated with reaching influencers. How do you find the right people? How can you offer them something they’ll actually be interested in? How does overall influence differ from topical influence and which matters more?
I’d love it if you could vote for the panel and please let me know any comments you have or who else you’d like to see talking about this subject.
Expressing oneself via interactions with others is the essence of being human. The explosion of social media sites like Twitter, Facebook has opened up new modes of interaction for people to express themselves. In the vast domain of social media, some individuals act as key trend setters and influencers for many to follow.
Using machines to analyze and quantify online behavior/interaction patterns allows us to identify these trend setters and understand what makes them influential.
Designing systems to determine these influencers has been an area of fascination for me.
This why I’ve suggested a panel at SXSW discussing the Science of Influence – a topic that’s becoming ever more important in the online (and offline) world. I’d love to hear your thoughts on this panel idea and any suggestions on who else you’d like to see on it.
Thanks for your time and please do, vote for the panel, if you like the idea. Thanks!
Also, stay tuned for a post on a panel organized by Joe Fernandez, founder of Klout – Influencers Will Inherit the Earth. Quick, Market Them!