How to Find People to Follow on Twitter

The difference between thinking Twitter is the lamest thing since middle school dances and a great source of information and connections is who you interact with. Of course, real engagement is about much more than just who you follow. It’s about what you link to, when you start discussions, and meeting people offline. But, a follow is the way most Twitter friendships and connections begin. So how do you find the right people to connect with? It’s hard to fit all the possibilities in one article, but here are a few suggestions:

1. Try Birdbrain. Birdbrain is a Klout Labs project that connects with your Facebook account and suggests Twitter users based on your Facebook interests. These people are broken up by Klout Class, so depending on the type of experience you’d like you can choose who to follow. If you want to see a lot of links, follow curators. If you want more conversation try following a socializer, etc.

2. Look at the networks of people you admire. You (hopefully) already have people you like and respect on Twitter. Check out their Twitter streams and see who they’re having conversations with, they might be good connections. You can also take this one step further and look at their Klout profiles to see the people they are influenced by and those they influence.

3. Follow topics you’re interested in. Depending on what you’re interested in, there will generally be certain keywords or hashtags that you can follow. You might have to do a bit of legwork to find the best ones, but then you can find whose talking about those topics and follow the best of the bunch.

4. Find your favorite bloggers. Find the blogs in your area of interest and follow those bloggers on Twitter. Watch out for good guest posts as that’s a great way to expand your network as well.

These are just four ways, but there are obviously many more. How do you find people to follow on Twitter?

Oh and if you’re looking for people to follow, don’t forget @Klout


Klout Scores 101: A Primer

“What’s this Klout thing anyway?” I normally refer those questions to our full explanation on how our scores are measured, but I can tell that sometimes that results in information overload. So here’s a quick primer.

Our core belief: Everyone who creates content online has influence. We want to understand and measure it.

The Klout Score: Measures online influence on scale from 0 to 100. It is a normalized scale so you are being rated against everyone else in Klout, you can think of it like grading on a curve. But definitely don’t think of it like a school grade scale. A score of 20 means you’re doing pretty good. A score of 50+ means you’re a big shot. I won’t even talk about 80+.

True Reach: The people who regularly pay attention to what you say. In other words, the audience who engages with you. This number is generally much smaller than your follower count (think like 10%).

Amplification Probability: How far (and often) your content spreads. Basically, when you say something, how often does it get retweeted and spread to audiences beyond your own. This is also on a normalized scale from 0 to 100.

Network Influence: The influence of your engaged network. Not every engagement is the same — if you get engagement with industry leaders that’s very different from from your cousin with five followers.

What else do you want to know?

5 Ways to Learn From Your Klout Report

So you’re looking at your Klout Report and you’re thinking — well that’s cool, but how can I use this information? After all just knowing what your Klout Score is, absent any context, isn’t that helpful. So when looking at your report here are some things to keep in mind:

1. Look at all the scores. People often focus only on the Klout Score, but looking at your True Reach, Amplification, and Network (see them on the score analysis tab) can help you understand where you’re excelling and where you might have room for improvement. To understand more about the difference between these scores, read about how they’re scored.

2. Compare your report with those of people in your network. Look at the reports of people who you consider peers, people who you look up to and people who are just staring on Twitter. Look at their scores, achievements, classification, and content. Pay attention to where you are similar to these people and where you differ. Compare that to what you know about their tweeting and interaction style and you may begin to get idea of how you could improve and what you’re doing right.

3. Watch how your report changes over time. Pay attention to how your Klout Score (and accompanying scores) change over time. What are you doing that causes increases or decreases? (Hint: It’s not really about what you’re doing, but about how the people in your network react). What else is changing in your report? Changing influencers or class may indicate you’re interacting differently. Note: You can update your report by clicking the refresh score button on the lower right of your report (you have to be logged in).

4. Don’t forget about Klout class. Your Klout classification indicates your influence style and should give you a powerful idea of how you fit into the ecosystem. Take a look at your class and the ones near you and see why you got placed where you are. Is that the class you’d like to be in? No class is inherently better than any other, but some may be better for the goals you want to achieve.

5. Learn from your top content. On the content analysis tab you can see topics you are most influential on, top retweets, and top links. Is there any sort of theme among your top content? For instance, maybe people retweet you more when you use links or when you discuss a certain topic. Note that the topic summary shows the topics you are most influential on, not just the topics you tweet about most (i.e. the topics people engage with you on the most).

This list could certainly have been much longer so if you have any suggestions on how you use your Klout Report, please let us know!

Klout It Up on August 4th

We’re having an informal KloutUp in the our office. It’s a good chance to chill, meet the Klout team and celebrate some special guests from Toronto.

What: KloutUp

Where: The Klout Office. 795 Folsom St. First Floor San Francisco, CA

When: Wednesday August 4th 5PM – 7PM

RSVP on Plancast

Hashtag: #KloutUp

So if you want to meet the team, ask any questions, or just get some beer – stop by. For the Toronto Tweeters coming up – hope most of you can make it, if you’re coming on different dates feel free to let us know and we can set up a chance for you to stop by separately.

UPDATE: We’ve got some great sponsors, so if you want some tasty Popchips or eco-friendly cocktails provided by VeeV, then stop by.

A True Story of Online Friendship

When Alison stopped by our office and told us this story, we knew it was a great example of the power of online ties, and we’re very happy she agreed to write a guest post for us…

A few weeks ago I hopped on a plane for San Francisco to visit one of my dearest friends Elizabeth (@ElizabethPW). She had a sick little girl in the hospital to take care of, and as I would for any of my friends, I wanted to be there for her. I didn’t do anything special. I delivered coffee, kept them company, shared in collective stress, laughter, frustration, joy and fear. I gave as much space as I could, while keeping close enough to be on call. I stayed as long as I was able and then I went home.

An ordinary story of friendship.

What is special about my story is that a year ago I didn’t know Elizabeth and that since meeting we have only been in the same room a handful of times. Our entire friendship, from who introduced us, to how we met and have gotten to know one another, to how I was able to get on that plane, are all the result of the time we have spent connecting online.

I live online. I am one of those people who never leave their phone at home and who won’t buy a purse my laptop can’t fit in. I would recognize Pete Cashmore before LeBron James. I don’t rest, I unplug. So, in March of 2009, when I learned about Twitter and opened my account, it was just like one of the many other sites I belong to. Like everyone else who finds an online home there, it took some time to figure things out and find the people I was looking for. But I did, and it has been an amazing experience.

I found these amazing people by giving. I gave time, I was myself, I cared and I chatted. I got to know people. I built relationships online, that I never would have otherwise. I have tweeted almost 20,000 times, more than 75% of those are @ replies, which means they are conversations. If you find me on Twitter and say hi (which I hope you will), you will see me talking about parenting, business, music, and the day-to-day stuff that makes life great. People make fun of Twitter for the random stuff. Tweets about what you had for lunch or something your kid does. But I don’t buy that. Life is random stuff. Human stuff. We connect over the sequences and surprises that are life.

Because of Twitter I can go almost anywhere and know someone. I have a trusted resource to ask questions and get referrals. Because of Twitter, I count brilliant authors, business people, adventurers, academics and philanthropists as my friends. I found a community of parents and entrepreneurs – both wonderful, challenging and often isolating things to do – to share my journey. I met my very best friend and work buddy Scott (@unmarketing) through Twitter. Changed my life.

Because of Twitter, my business has access to thousands of opinions. A community made up of my customers, supporters and peers. A way to listen to what my market is saying about us (and our competition) and find out what they are looking for in new and existing products. I have the unique ability to answer questions, concerns and compliments with a personal reply that can be shared and seen exponentially.

Because of Twitter, I have met some of the most amazing and supportive people that I have ever known. And it is because of Twitter, that I was able to make that trip July 3rd to practice friendship, using a free ticket to San Francisco I was given by Klout and Virgin America. That is why I was able to hop on a plane to visit my “online” friend and be there for her in real life. And I am so truly grateful for it.

Real relationships can happen online. Great people are waiting. All you have to do is jump in, be yourself and say hi.

Read more about Elizabeth and Gracie.
Say hi to Alison on

Alison is a mother and owner of Nummies Nursing Bras. She is a writer, hot yoga addict, reluctant runner and passionate about making moms and moms-to-be feel beautiful. You can learn more about Alison by reading her
blog and check out Nummies stuff at

Got questions? We've got answers.

We’re all about being open. So we wanted to provide you with one more way to get your questions about Klout answered. Everyone who asks a question on this post (in the comments) will get an answer. We’ll either email you directly, answer on this blog post, or respond in the form of another blog post.

So let us know, what questions do you have about Klout? Anything you’d like us to cover or explain in this blog? We’re here to help.

Sidenote: we also have a support site you can use if you have a specific question on your account.

@OldSpice's Klout Skyrockets

For those of you looking to dramatically increase your Klout Score, we have an answer. Launch an incredibly genius, massively popular video response campaign. @Oldspice had a score of 55 in May, and that went up to 89 on July 13th and finally 96 today.

“I’m the man your man could smell like.”

In case you’ve been hiding under a rock for the past two days (or maybe actually being productive), here’s one of the Old Spice guy’s now famous Twitter video responses (watch below or on YouTube).

What’s your favorite Old Spice guy video? What do you think of their campaign and it’s affect on the influence of @OldSpice?