We’re going to Toronto to celebrate Virgin America’s new route and we’re hosting a KloutUp while we’re there. We hope all our favorite Toronto tweeters can make it.
We’re hosting it at the lovely Gladstone Hotel and we’ll have a free round of drinks.
Here all the details:
Monday June 28th
5:30PM – 7:30PM
Let us know if you have any questions!
For our Virgin America Klout Perk, we’re giving away free tickets on Virgin America’s new route to Toronto to top influencers along the route. A lot of work went into finding and engaging the right influencers for this campaign. We considered factors like Klout Score, location, and tags.
Klout Score: As you might expect Klout Score played a large role in choosing top influencers. The Klout Score is a metric of overall influence and tracks over 25 variables. Learn more.
Location: For this program, Virgin America wanted top influencers along their route — San Francisco, Los Angeles, and Toronto.
Tags: We semantically analyze tweets to determine what someone talks about and what they are influential about (if you tend to be retweeted more on tech gadgets than food, than you are probably more influential on tech gadgets). For this campaign we considered factors like how often you talked about you city, other cities on the route and various keywords that Virgin America chose to target.
Once we looked at those factors we went through and hand picked influencers that best fit with Virgin America’s brand and goals for this program. Influencers were sent an email informing them of their eligibility and directing them to a landing page where they could get more information about the program and sign in to collect their code. Everyone chosen for the program was registered on Klout and we followed a strict Klout Code of Ethics.
We’ve noticed a few accounts have experienced score drops recently and are looking into this issue. The Twitter API has been having issues lately and we think that may be the cause for these irregularities. This is our top priority right now. If your account has experienced this, don’t worry, we’ll rescore affected profiles once we figure out the issue.
Furthermore, if you’re interested in a Klout Perk, like the Virgin America campaign, this issue will not affect your eligibility as we are handpicking accounts for the program.
If you think this has affected your account, please shoot us an email – firstname.lastname@example.org with your Twitter username. Let us know if you have further questions.
UPDATE – June 22nd: This should be fixed now. If this issue affected your account you probably need to be reprocessed. If it’s been 6 days, you can use the refresh score button in lower right, otherwise send us an email (email@example.com) and we’ll do this for you.
Our latest lab project, Birdbrain finds Twitter users based on your Facebook interests. All you have to do is connect Birdbrain to Facebook and it’ll show you the top Twitter users for all your interests. For instance, if you’re a big fan of a certain movie or sports team you can find other people tweeting about those topics.
Furthermore, we break it down further by Klout classification. Do you want to follow people who are Socializers or Thought Leaders? The first might be better for making a personal connection while the second will have valuable insights into the topic.
See a screenshot below and try it out for yourself.