Influence Takes Time

One of the most common questions we get here at Klout (besides “can you raise my score?”) is “why isn’t my score updated every day/hour/minute?” Obviously we love that people care so much about their Klout scores. It’s exciting when you are retweeted by an influencer or gain a dozen new followers and it’s natural to want to see how those actions are reflected in your Klout score.

We approach our measurement of influence from a scientific background and rigorously test our scores to ensure that they are accurate predictions of actions like conversations, retweets and link clicks. This process takes time. We are not just adding your follower count and dividing it by the people you’re following. There is significant analytical processing behind every Klout Score. In fact, Klout measures how much you influence or are influenced by every single person in your social graph. We also semantically analyze all the messages and links you share to understand what you are influential about. As the standard for measuring influence, we believe every interaction and message needs to be analyzed in depth to generate an accurate measurement.

Most people would agree that social media is rife with people trying to “game the system”. We value consistency over sudden spikes as a means to verify a person’s influence. The Klout Score isn’t meant to be updated on a hourly or daily basis and we believe that this is a good thing. Just like Google doesn’t change your page rank after a single blog post or you would never expect your credit score to change after paying a single bill, we do not believe a single retweet from an influencer should significantly impact your score. Every time we process your score we look back over the last 30 days to generate a holistic view of your activity and overall influence.

Our goal with the Klout Score is to provide end users, companies and everyone within the social web a robust and extremely reliable means of understanding the influence, authority and reputation of individuals. This means performing rigorous analysis that does take time, but also using time as a method to verify how influential a person really is (sustained action is more valuable than a brief spike). While this can be frustrating in the short-term our hope is that everyone will benefit from this approach through the more accurate Klout Scores that it produces.


5 Ways to Kick-Start Your Twitter Influence

One common question we get is “How do I increase my Klout Score?” and for some reason people don’t find the answer “become more influential” that helpful. So if you’re in a bit of a twitter rut, here are a few tips for you…

1. Give it your own spin. Whether you’re sharing links or commenting on your day, you should make sure you’ve made it your own. Don’t share the link that everyone else in your network is sharing, find something new. People are much more likely to click and retweet if you’re adding something of value that they haven’t already seen. Likewise, if you’re sharing about your day, find a way to make that cup of coffee seem different and interesting.

2. Connect to people. Your network is a critical part of your influence. Reaching out to the people you value in your network and recognizing them makes them more likely to do the same for you later. Reaching out can mean retweeting, letting someone know what you thought of their last tweet, or whatever feels right for your network.

3. Be consistent. Simply tweeting on a regular basis is part of the battle. How can anyone be influenced by your content if you’re not creating any? This does not give you free reign to tweet every 3 minutes about your cup of coffee (unless your audience digs that), but taking a 2 week break is going to make people forget about you.

4. Help people find you. Put your twitter handle on your blog and your website. Shout it out before your next concert or speech. If no one knows how to find you, how can you influence them? People you meet in person or have a connection with are more likely to engage with your tweets.

5. Remember there’s no magic bullet. We believe influence is the ability to drive action. For your network, tweeting about twitter tips might be the most valuable, for someone else it might be celebrity gossip. You have to find what’s right for you. We suggest trial and error. Oh and remember to have fun with it.

Hope this helped. What tips do you have for kickstarting your twitter influence? What other questions would you like to see us answer here on the Klout blog?


Spotlight on MutualMind

Just about every company has a social media presence these days, but not many of them know how to make it work for them. You have to listen and understand your industry and customers before stepping in and talking about yourself. MutualMind works to solve this problem by helping companies and marketers monitor and promote brands on social networks.

In their latest release, they integrated the Klout API into their product. Companies need to know not only who’s talking about them, but understand who those people are and how far their influence spreads.

Mutual Mind CEO, Babar Bhatti, says “Klout, a recognized measure of user influence, is an important part of user insights provided by MutualMind. Combined with trending and sentiment analysis, Klout score allows our clients to drill down to influential users. User level intelligence is key to handling of large volumes of social media conversations. Our clients tell us thatMutualMind and Klout integration provides a highly effective prioritization mechanism for their social media work.”

Screenshot of Klout integration:

This latest release (which includes other updates like Facebook monitoring and keyword alerts) takes MutualMind to the next level. We’re excited to be a part of this process and encourage you to check out MutualMind.


A Revolution in Klout

We’re excited to launch Klout 2.0, the standard for influence. These changes are the next step in realizing Klout’s manifesto:

  • Everyone who creates content online has influence.
  • Influence is the ability to drive action and can be measured.
  • Understanding influence gives you power to increase your influence, reach and engage other influencers, and strategically target content.

We’re launching the Klout Influence Report, a comprehensive analysis of a person’s score, classification, network, and content. This report is the definitive guide to your online influence.

New Features:

  • New Classification System: We’ve created a comprehensive new classification system, with 16 influencer types. The system is much like a personality type for your influence. No type is inherently better than any other, instead we used machine learning to identify 16 different styles of influence.
  • Achievements: We now have achievements to add more concrete indicators of different aspects of influence. Achievements are earned automatically when you reach certain influence benchmarks. For example you can earn an achievement for a high message reach or total retweets.
  • Percentile: Percentile allows you to put your Klout Score in context.

Improved Features:

  • Klout Score Analysis: The Klout Score is the metric of influence, measured from 0 to 100. It’s the single most important number in the report and our new score analysis aids understanding of the score and increases the context around it. we’ve Score analysis gives you the breakdown on the three main components of the Klout Score: True Reach, Amplification Score and Network Score. With new percentiles shown next to each component, you’ll understand what your score means in relation to other influencers. Dynamic charts allow you to see how your stats are changing over time.
  • Content Analysis: We’re continuing to track your most influential content and topics, but now in an easier to understand format.

Check out the Klout 2.0 Screencast:
http://blip.tv/play/AYHf9QwC

We hope you like the new Klout and can’t wait to continue the conversation around influence. How does looking at your Klout Influence Report change the way you think of the content you create online, your online presence, and influence? Oh and we love feedback so let us know what you think of our changes!


Klout for Google Buzz

At Klout, we believe influence exists everywhere people create and share content. Therefore, we’re excited to announce integration with the new Google Buzz API. Google Buzz’s powerful data stream articulates influence across millions of users and our goal is to understand and measure that influence.

Our Google Buzz API integration will enrich Klout’s capabilities and extend our position as the leader in understanding online influence. Klout users can now authenticate with Google Buzz, allowing us access to Google Buzz data to better measure influence. Google Buzz users can also share their Klout score with the Google Buzz button. Over time, this data will become more and more integrated into our scoring calculations and overall feature set.

Screenshot of Buzz my Klout:

Buzz Screenshot

Enjoy and let us know: Do you use Google Buzz? What do you think gives someone Klout on Google Buzz?


Attensity360 Integrates Klout for Better Social Media Monitoring

Attensity360’s social media monitoring service integrated the Klout API today to allow companies to bring influence into their social media strategy. Attensity360 helps companies measure key social media performance metrics, measure and track sentiment, manage reputation, enhance customer service engage with their community of users and industry peers and manage influencer relationships. With Klout integration, Attensity360 has taken their service to the next level.

Now, brands can understand how much impact each follower, fan, or community member can have on their reputation. By targeting outreach to influencers, companies can make that outreach more efficient and yield a higher ROI. Companies can answer questions like “Who are my brand’s most influential fans?” and “Who’s most influential in my industry” to better pinpoint their efforts.

Check out the screenshot of integration below:

Screenshot

Attensity360 is one great example out of over 300 Klout partners who integrate the Klout Score into their application. Whether it be search, social media management, or lead generation, understanding influence leads to a more robust and advanced tool.

For more information about how this fits into their product, check out Attensity360’s blog post.