Our Klout Stars series highlights top influencers and how they got to where they are today.
About Dan: Dan Schawbel, recognized as a “personal branding guru” by The New York Times, is the Managing Partner of Millennial Branding, LLC, and the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan, October 2010). Dan is the founder of the Personal Branding Blog, the publisher of Personal Branding Magazine, the youngest columnist at BusinessWeek, and has been featured in over 400 media outlets, such as The Details Magazine and ELLE Magazine. He’s spoken at Google, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.
1. How did you get started on social media?
“I started my first blog called “Driven to Succeed” back in October 2006 because I wanted to help college students get internships, jobs and establish their careers. Then, I created the Personal Branding Blog, which helps individuals understand how to use social media for career success. I was posting ten to twelve times per week on my blog, while writing articles about personal branding for About.com, The American Marketing Association, and BrandWeek Magazine, commenting on every blog that mentioned the topic, and then I launched Personal Branding Magazine. Fast Company profiled me after six months and I was recruited internally at my company to be their first social media specialist, which inspired me to write Me 2.0. Two years later I launched my company and have been enjoying the ride ever since.”
2. What’s your strategy for the content you produce and share on social media?
“My strategy has changed drastically since I first started in social media because the competitive landscape has evolved. I used to be the only contributor to my blog and now I don’t contribute at all! We have several contributors to write for the site, which allows it to scale. My new job is to attract new visitors to the site who will read my teams posts, using social networking sites, my columns, and publicity.”
3. What advice do you have for someone who wants to take their social media influence and presence to the next level?
“Every year you ask this question, it will become more challenging to stand out online because new influence has already been created and influencers are established. Your job is to narrow down your focus and blend your passion and expertise together so that you can be committed to your social media use over the long haul. You have to really care about your topic because social media forces you to update your status daily and pay attention to trends. Be consistent, network as much as you can, and never give up! “
Want to hear more from Dan? Follow him on Twitter as @DanSchawbel.
Let us know what you think of Klout Stars! If you’d like to be considered for a future Klout Stars post about your social media success please email email@example.com.
Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.
Read the full press release below:
Klout Comes to Facebook: Brands and Agencies Can Now Engage Facebook Fans Based on Klout Scores
Involver App, built in SML™, allows brands and agencies to customize engagement, promotions, and offers to reward influential fans
SAN FRANCISCO – June 22, 2011 – Involver Inc., the web’s most trusted social marketing platform, and Klout, the standard for influence across the social web, today bring Klout to Facebook, giving brands a new way to engage with their most influential fans, and rewarding consumers based on their influence, as measured by Klout. Facebook has been largely devoid of the ability to filter how brands focus their attention. This integration marks the first time brands can engage with their fans on Facebook using the Klout scoring system.
Audi USA, the brand with the most actively engaged Facebook fans, has deployed the new Klout app to engage with its nearly 4 milion fans in a more customized and personalized way. Live now on Audi’s Facebook fan page, users will receive a customized brand experience, tailored to them based on their Klout score. On Audi’s Facebook page, fans who sign up to get their Klout Score will receive a custom digital Perk.
With this integration the Klout app is fully developed in Involver’s SML™, which means brands and agencies can incorporate a user’s Klout scores to dynamically change the content/interaction with the Involver platform applications. An agency or brand can create highly customized experiences across the spectrum of Klout scores, unlocking the ability to uniquely target connected influencers.
By partnering with Involver, Klout’s Facebook app is easily deployed to more than 400,000 brands and agencies using Involver’s platform. The Klout app is available as a free application and with progressivly more features enabled as a part of Involver’s Professional, Business, and Enterprise offerings with advanced features including deeper customization, and content control based on Klout scores.
How the Klout App Works
● A brand deploys the Klout App and configures it settings
● Once fan interacts with the application the brand is able to show different content based on users’ Klout scores. Like a “fan-gate” on steroids.
● Example: When a user above a certain threshhold interacts, they get access to special, unreleased content (a new trailer, product, coupon, etc.). That person is more likely to share it, and it’s more likely to catch on.
“We identified Klout as a skilled partner to help us recognize and identify our Facebook fans with followings and influence,” said Doug Clark, General Manager, Social Media & Customer Engagement, Audi of America whom is currently using the application “We currently have over 3,500,000 fans on Facebook and we see this as a great tool to help manage and work more directly with our fan base.”
“Facebook represents a huge opportunity for brands to connect with their fans and deliver a unique experience,” said Joe Fernancez, founder and CEO, Klout. “The real value for brands comes in being able to personalize and customize that experience based on specific attributes of individuals. Involver helped us make Klout scores actionable for brands and agencies on the most influential social platform out there.”
“The new Klout app is particularly exciting for us because of the deep customization and personalization around fan engagement,” said Rahim Fazal, CEO and Co-Founder, Involver. “Brands like Audi have massive followings, and the logical next step is to empower those brands and their agencies to engage with their fans in specific, highly personalized ways.”
The Klout app is now available directly from Klout and Involver.
Involver is the solution of choice for the world’s biggest brands trying to connect with customers on social networks. Over 400,000 brands and agencies — including Nike, Facebook, Cisco, and the NFL — use Involver to power their marketing efforts to a combined audience of over a billion relationships.
Involver pioneered the first social app suite on Facebook and is now leading the industry with SML (Social Markup Language), allowing front-end developers to achieve pixel-perfect application development. Involver’s Audience Management Platform acts as a marketer’s system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.
Involver is a Facebook Preferred Developer and a technology provider for Facebook’s internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA with Offices in Austin, TX and New York, NY Involver was founded in 2007 and investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at http://www.involver.com.
If you are interested in a similar integration for your fan page, please email firstname.lastname@example.org. Note that this is not a way of measuring the Klout Score of your page, but a way to engage with your fans based on their score. Thanks!
Summertime between college years usually means one thing, internships. Although it’s the last time in your life where you get an actual summer break, you usually have to spend it the exact opposite way that you spent Summer in your earlier years: working hard. It’s a scary and exciting time in anyone’s life. Most of us having been there before, we wanted to provide some lucky students with an amazing experience.
Klout is happy to introduce our first ever summer internship class. They come from various backgrounds and all bring something unique to the table. They will be working on nuclear fusion, global warming and the national debt…and hopefully their Klout scores too. Check out the all star team below.
1. Joe Marrama My name is Joe, and I study CS at Stanford. Besides crushing code, I like to surf, ski, play guitar, and skate.
2. Andrés Gómez Emilsson I’m half Mexican half Icelandic, studying Symbolic Systems. I love philosophy, friendship and maths. I’m grateful there’s more than nothing.
3. David Woo David is a junior at Stanford University majoring in computer science. He enjoys playing badminton and watching pro Starcraft.
4. Calvin Tuong I’m a rising junior at Stanford majoring in computer science. Born and raised in San Francisco, I enjoy basketball, pool, and bowling.
5. Sumit More A curious & dexterous S/W engineer with experience in multiple domains & platforms, with a will to enhance my programming skills further.
6. David Dolben Stanford Men’s Rower, Guitarist, Skier, and Computer Enthusiast. Likes to get things done.
7. Praveen Bommanna Praveen is a grad student at Stanford and loves a good adventure – which is why he’s at Klout this summer! He also enjoys outdoorsy stuff.
8. Samantha Lee Born and raised in the Bay Area, I am now a rising sophomore at Colgate University in Hamilton, NY. My life outside of making things look pretty on Photoshop includes: consuming large amounts of bubble milk tea, watching Miyazaki films, and fulfilling my passion for volunteer service.
9. Charlie Vuong Charlie Vuong was born and raised in Birmingham, Alabama. He currently attends Stanford University, and he is majoring in Computer Science.